Advertising & promotion · Content planning
Creator Shortlisting with TikTok, Instagram and Xiaohongshu Data
Use Sorit to research creators for a brand campaign. Compare relevant content, recent posts and audience questions, then build a sourced shortlist for outreach.
For: Brand partnerships teams, influencer agencies and campaign planners
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Use Sorit to shortlist creators for a running brand: research English-language TikTok and Instagram content and, separately, Chinese-language Xiaohongshu content; compare recurring topics, recent posts and audience questions, then recommend suitable creators, collaboration angles and what to check before outreach, with source links.
Adapt the topic, market or brand
Start with a collaboration brief
A running brand needs people who can explain training, fit or recovery to its intended audience. Specify the product, language, target market and type of collaboration before searching. Treat a Chinese-language launch as a separate brief from an English-language campaign.
Find people through relevant work
Search topics such as first-marathon training or running in hot weather. Save relevant posts, then inspect a manageable set of creator profiles and recent work. Read comments on selected posts to see whether people ask practical questions related to the product.
Do not rank candidates only by follower count or one viral post. Record dates and keep views, likes and comment counts in separate columns. An unavailable metric stays unknown.
Compare fit before reach
For each candidate, link two or three pieces of relevant work and explain the connection to the brief. Note visible sponsorships and overlapping competitors without guessing private commercial relationships. Separate observed audience questions from assumptions about who follows the creator.
Deliver an outreach-ready shortlist
Ask the agent for a candidate table, an original collaboration angle and a short rationale for each choice. Add questions for direct confirmation: audience geography, fees, usage rights and availability. Sorit supplies the research data; selecting partners and contacting them remain your decisions.