Media & content · Content planning
Find Useful Content Topics with Reddit, Google and Xiaohongshu
Use Sorit to research audience questions across communities and search. Find an angle worth explaining, compare existing coverage and prepare a sourced article outline.
For: Editors, independent writers and educational content teams
SEND THIS TO YOUR AGENT
Use Sorit to research beginner home-coffee questions on Reddit and Xiaohongshu, keeping the two audiences separate; compare Google search results and related queries, then suggest five useful article or video topics with an audience question, original angle, outline and source links for each.
Adapt the topic, market or brand
Choose a reader before choosing a headline
For a home-coffee publication, a beginner choosing equipment has different questions from an experienced espresso enthusiast. Specify the audience, language, format and what you can test yourself. Research Chinese and English audiences separately rather than assuming they buy the same products or use the same vocabulary.
Find questions that need an explanation
Search Reddit and Xiaohongshu for practical experiences: bitter coffee, confusing grind settings or equipment that is hard to clean. Record the question, context, date and source. Use Google autocomplete to find adjacent wording and search results to see what explanations already exist.
Repeated posts can point to a useful topic, but count independent discussions rather than duplicated content. A highly ranked article is not proof that the question has been answered well.
Give each topic a distinct angle
Ask the agent to explain what the reader will understand or be able to do afterward. Compare existing coverage with the specific problem in the source discussions. Choose a concrete explanation, comparison or hands-on test; avoid rewriting a popular article with a different title.
Deliver a production shortlist
For each of five topics, request the reader’s question, a proposed title, an outline and supporting links. Add what still needs original work: a demonstration, a product test, an interview or a check with an expert. The brief supports your editorial judgment; it is not a finished, fact-checked article.